“FREE MEAL!!!” If you have ever been to Cafe Rio then you have definitely heard those words. I don’t know about other states but here in Utah I can almost guarantee that 3 out of 5 people off the street will have a Cafe Rio card in their wallet. Buy 10 meals get 1 free, [...]
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Many marketers have (for years) run marketing campaigns and had relatively little idea of what it was they were doing that was actually working. Often people just do a whole bunch of different things in the hopes that something will stick to the wall. This is probably best summed up by marketing genius John Wannamaker when he [...]
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Ever made something cool? Ever made something cool and then had your entire life change when the following lightening bolt struck your brain: “Hey! I could sell this online.” If you’re anything like me then this has happened on more than one occasion. The dream is too tempting so you start a website to [...]
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